How are tourism businesses using ICT to improve the tourist experience Essay

How are tourism businesses using ICT to improve the tourist experience - Essay Example 109). This implies that the application of an array of communications- and computer-assisted, and electronic technologies are being used to a greater extent to improve the performance and implementation of business operations in the tourism industry, and to enhance tourist experience. One of the primary functions of ICTs is the processing and speeding up of information flow to and from the customers. In addition to the World Wide Web, other technology devices, such as smartphone and GPS, have boosted the tourist experience (Mamaghani, 2009; Cantoni, Kalbaska, & Inversini, 2009). Homogenisation of communication technologies allows global reception of mobile phones. Tourists use GPS to quickly and conveniently acquire directions and information about present locations. The combination of standard technologies and systems also has given suppliers the opportunity to lessen costs, and enhance the tourist experience. For instance, airline businesses launched mobile check-in by combining th e check-in procedure with the newest mobile phone technologies (Frew, 2000; Kourtit et al., 2011). Customers gain from further ease or convenience and the tourism sector gains from cost efficiency by supplanting employees with kiosks. Other technologies that the tourism sector can use nowadays in order to enhance the tourist experience are the QR Code, augmented reality, MP3 guide, and geolocation marketing. Quick Response (QR) Codes are a kind of barcode that can be seen through QR reading gadgets such as smartphones. QR Code can be used by tourists to access addresses, maps, and locations through their mobile phones (Hall & Williams, 2008). Augmented reality is a latest technology that erases the line separating what is unreal and what is real by improving people’s senses. This technology is guiding tourists and gives them a surreal experience of magnificent tourist destinations (Conrady, 2010, p. 248). MP3 guide provides tourists access to maps, from historic destinations to the most popular attractions. This technology eliminates the need for tour guides, and makes the tourist experience convenient and trouble-free (Conrady, 2010). Geolocation is a process of detecting a physical location using a wireless device. It can detect a person’s longitude and latitude coordinates to identify his/her precise position. The tourism sector may use geolocation marketing to enhance its services by making local information available to its customers. Tourism businesses may concentrate its marketing efforts and advertise to local populations (Yunker, 2010, p. 76). Geolocation marketing is giving the tourism sector the opportunity to show services that are offered in specific locations. ICTs in Tourism Much of the progress in the tourism industry is rooted in technology processes and facilities that businesses buy for their standard activities. Recently, ICT systems have produced numerous process innovations. Processing of accounts, checking in of guests, and bookings has become considerably downsized, and additional facilities for maintenance made operations more versatile and flexible (Zhou, 2004; Ruiz-Molina, Gil-Saura, & Moliner-Velasquez, 2010). Cooper and colleagues (1998 as cited in Page & Connell, 2006, p. 44) have observed that these ICTs are

Active Listening Essay Example | Topics and Well Written Essays - 250 words - 1

Active Listening - Essay Example First, I asked for her suggestion about a convenient meeting place. We jointly chose the conference room because it was a neutral and comfortable meeting place. I arranged the chairs in the conversational angle of 45 degrees. I also made drinking water accessible to her in case she needed. Then, I assured her of her confidentiality and the ultimate goal of listening and never judging her. I then switched off my phone and requested her to do the same to limit interruptions. In addition, I made sure that no one interrupted our session in the conference room. She began narrating her experiences with alcohol. Mainly, she explained how it affected her work, relationships, and family time. I maintained an eye contact with the client, nodded and sometimes encouraged her to talk through further probing. Mrs. Hirst cried at some level demonstrating her inner pain about the issue. I responded well by allowing her to shade tears after which we proceeded with the conversation. After the narration, she asked for my assistance. Instead, I guided her to make a sound solution to her problem by asking about her feelings and what she considers useful (Hoppe, 2011). She promised to stop drinking but required some guidance. I recommended a rehabilitation plan for her. At the end, I reassured her and promised her the confidentiality. I also appreciated her bold decision to address the problem. In conclusion, the session was emotional. However, I applied active listening skills to demonstrate maturity and help the client. I also set up a convenient environment and encouraged the client to speak without interruptions. I believe it was the best session